MOCK BRAND DESIGN
LEVI’S
Instagram Feed Layout
First worn by cowboys, minors, rock stars, rebels, presidents and the everyday people, Levi’s are no doubt the all American jean. Their social media campaign is designed around vintage Americana, with a modern day twist.
MANANA SURF CO
Holiday Campaign Concept: ‘Stoked on Yuletide.’
This campaign captures a nostalgic holiday atmosphere with a rugged twist; blending surf culture and western elements. It appeals to those seeking an untraditional yet familiar holiday season, rooted in simple, authentic outdoor moments, free from the usual consumerism. The design emphasizes rich, dark wood tones paired with classic Americana plaid red + fern greens, evoking a timeless, grounded feel.
DAILY DRILLS
Mock Campaign Concept: ‘DD LEMONADE STAND’
To celebrate their re-launch of lemonade yellow, host a ‘Daily Drills lemonade stand’ pop-up! I had sent this concept to them in April and a similar concept was produced in late August at their NYC pop-up (!!!).
